Paws & Pamper
Overview
Pet owners cannot meet their pet needs due to financial instability, lack of education, lack of awareness, change in lifestyle, priorities (busy with schedule, family dynamics, personal commitments), and more.
Our goal is to provide affordable pet services to people who cannot meet their pets’ needs due to financial problems or other issues. My collaborative team and I created Paws & Pamper. This pop-up operates on two separate mobiles, a vet service mobile, and a grooming mobile, and will help pet owners afford pet services.
Team Roles
Kaitlyn Nasis | UX design + design research
Aliya Ibarra | Project manager + branding
Mia Mireles (Myself) | UI design + branding + design research
Research Summary
People neglect their pets due to a lack of education, lack of awareness, economic factors, financial strain, changing lifestyles, priorities (busy work schedules, family dynamics), and behavior issues. These problems create inadequate care, and neglect of physical and emotional needs. 92% reported experiencing at least one barrier to maintaining their pet’s grooming (e.g., income, transportation). One in four pet owners experience barriers to veterinary care, often due to financial constraints and only about 3 percent of U.S. pet owners have pet insurance.
